SEO Case Study for Herald Square Cosmetic Dental

Herald Square Cosmetic Dental, specializing in cosmetic dental procedures, had a strong online presence but struggled with conversion and visibility for high-value keywords. Although their site was attractive, they weren’t ranking well for terms that would help them stand out, such as “cosmetic dentist in New York” and “teeth whitening NYC.”

We started by implementing a custom SEO strategy tailored to their needs. Our focus was on improving their local SEO presence, which involved optimizing their Google My Business profile, building citations, and ensuring their NAP (name, address, phone number) consistency across the web. We also performed extensive keyword research and content optimization to target high-traffic terms like “Invisalign New York” and “smile makeover NYC.” To improve their site’s usability, we optimized for mobile and page speed, ensuring a seamless user experience.

As a result, Herald Square Cosmetic Dental saw a dramatic 70% increase in organic search traffic and higher rankings for competitive keywords. Their patient inquiries and consultation bookings grew by 55%, and the website’s performance improvements led to higher engagement and lower bounce rates. The effective local SEO strategy helped them attract more clients from the New York area, significantly boosting their practice’s visibility and patient flow.