SEO Case Study for Smile Arts NY

About project

Smile Arts NY, a cosmetic dental practice in New York City, needed an SEO overhaul to target high-income patients seeking cosmetic services like Invisalign and veneers. Prior to SEO, Smile Arts NY’s website had limited visibility for high-conversion keywords, making it hard for them to compete in the crowded NYC market.

We focused on both local SEO and content strategy, targeting specific, high-value keywords such as “Invisalign dentist in NYC” and “best cosmetic dentist in NYC.” On-page optimizations, improved meta descriptions, and enhanced local listings allowed Smile Arts NY to rank better in organic search results. The technical SEO work also improved page load times and mobile-friendliness, making the site more accessible to users.

As a result of our SEO strategy, Smile Arts NY saw a 75% increase in organic traffic and improved rankings for their targeted keywords. Additionally, their appointment bookings grew by 50%, as we optimized their site for higher conversions, making it easier for patients to book consultations directly from the website.